ThingMagic M5e-Compact Embedded RFID Reader Module Named EDN Innovation Awards Finalist

Electronics Design, Strategy, and News Magazine Honoring Outstanding Engineering Professionals and Products; Opens Voting to Engineers Worldwide

Cambridge, MA, March 12, 2008 – ThingMagic, Inc. (http://www.thingmagic.com/), the leading developer of radio frequency identification (RFID) technology, today announced its M5e-Compact embedded RFID reader module is a finalist for an EDN Innovation Award. Based on the Mercury5e module, the ThingMagic M5e-Compact is half the size, and enables a variety of RFID applications for location awareness, asset tracking, warehouse and inventory management, and other applications that require a powerful, customizable, yet very small RFID reader solution.

Winners will be announced in April, based on open, online voting last month in over 20 categories of embedded systems products, articles, innovators and development kits. The M5e-Compact is a finalist in the “Boards, Modules, and Peripherals” category.

“ThingMagic embedded RFID modules are being used in a number of location awareness applications including computerized shopping carts, construction industry tool tracking, and legal document location. The M5e-Compact is the smallest ThingMagic Mercury RFID embedded reader, and is ideal for adding UHF RFID read/write capabilities to battery-powered handheld readers and mobile printers, where small size and low power consumption are essential,” said Yael Maguire, ThingMagic co-founder and CTO. “It’s an honor to be singled out by the embedded systems industry, and to be recognized for developing the small, high-performance M5e-Compact embedded RFID engine.”

For more information about ThingMagic RFID readers and modules, visit http://www.thingmagic.net/embedded-rfid-readers

Customer inquiries should be directed to Martha McQuade, 1-866-833-4069 (+1 617-499-4090 for callers from outside the US & Canada).

About ThingMagic, Inc.
ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic’s customers include some of the world’s largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the OEM integration of RFID into a wide range of industrial and consumer products. ThingMagic is “The Engine in RFID™. http://www.thingmagic.com/.

Media Contact:

Kathryn Ghita
KMC Partners Public Relations for ThingMagic
617-682-3792
kathryn@kmcpartners.com