THINGMAGIC MERCURY5 EMBEDDED RFID UPGRADE EXTENDS POWER, OPTIMIZES PERFORMANCE AND INCREASES READ RATES

Cambridge, MA, September 3, 2008 – ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today released firmware for its family of Mercury5 embedded RFID readers and antennas. Due to the Mercury5’s software defined radio design, ThingMagic Mercury5e and M5e-Compact readers are easily, and remotely, upgradeable to extend their power, further optimize performance and increase RFID tag read rates.

The Mercury5 embedded reader upgrade supports improvements to the Generation 2 “Q” optimization algorithm and reduced channel hop time. By lowering hop time and raising the link data rata rate, the firmware increases the Mercury5 module read rate performance. Further, select groups of tags can be detected on all connected antennas, and identified and acted upon in a single read session, reducing overall time spent performing complex operations.

“We’re constantly monitoring customer requests to meet their evolving demands as they roll out more and more RFID applications,” said Yael Maguire, ThingMagic co-founder and CTO. “This upgrade enables our customers worldwide to quickly add new features to existing ThingMagic RFID embedded readers, and accelerate the return on their RFID investments.”

The firmware upgrade also includes support for custom commands through NXP G2XM and G2XL tags; set and reset “ReadProtect”, for on-demand prevention of all communication with tags; Electronic Article Surveillance (EAS) that enables and activates alarms for product theft prevention; and calibration functionality to aid labs testing.

Other Mercury5 embedded firmware enhancements include:

• Support for CCC RFID standard used in China

• Rapid, continuous search for RFID tags on all antennas
• Returns condition under which each RFID tag was read, including relative receive level, receive antenna and channel frequency, and number of duplicate reads, and time of first read

• Isolate tags based on EPC, partial EPC or any value in memory (or the opposite – select tags without the specified criteria)

• Ability to perform an action (write, read, lock, kill) on a selected group of tags, with a single command

Through its RFID professional services, ThingMagic facilitates the integration of RFID into a wide range of industrial and consumer products for some of the world’s largest retailers, consumer companies, automotive firms, manufacturers, and industrial automation firms.

About ThingMagic, Inc.

ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic’s customers include some of the world’s largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the OEM integration of RFID into a wide range of industrial and consumer products. ThingMagic is “The Engine in RFID™.” http://www.thingmagic.com.

Media Contact:

Jan Jahosky

KMC Partners Public Relations for ThingMagic

407-331-4699

jan@kmcpartners.com