Kaltura (www.kaltura.com), provider of the leading video technology platform, today announced a new video Distribution Connector that allows customers to publish native video directly to Facebook from Kaltura. With the new Connector, Kaltura publishers can continue to use Kaltura’s platform, applications and API as their primary video management solution while harnessing the powerful reach of sharing social video content on Facebook.

Kaltura’s Distribution Connector to Facebook provides brands, marketers, content owners and publishers with the ability to send video from Kaltura to Facebook in an automated, contained manner, allowing publishers to enjoy the benefits exclusive to native video on Facebook – auto-play, customizable call-to-action buttons, wide delivery – while retaining the control of the distribution in Kaltura. Kaltura plans to build an analytics dashboard at a later phase with Facebook’s API that will give customers the ability to turn measured social video engagement analytics into actionable marketing and monetization insights.

According to Facebook, on average, there are more than 3 billion video views on Facebook every day, of which more than 65% are on a mobile device. By streamlining synchronization of native video to Facebook with Kaltura’s Content Distribution Framework, Kaltura can now provide customers a way to simplify their video publishing workflow and reach the vast audience of people who watch video on Facebook.

“We are excited to be one of the select launch partners to integrate with Facebook’s updated Video API,” said Ron Yekutiel, Chairman and CEO of Kaltura. “Video is becoming an essential mode of communication across all industries, but the power of video content lies in the distribution – how seamless it’s delivered, to whom, from where and over which devices it can be viewed. Allowing Kaltura customers to publish video natively on Facebook opens the door to limitless opportunities to extend the breadth and depth of social video content.”

Kaltura’s mission is to power any video experience.  A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school.  The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world's leading open-source video-management project, which is home to more than 100,000 community members.  For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.