CHICAGO, July 21, 2009 – RatePoint Inc., a leading provider of customer feedback and online reputation management services, and Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announce a partnership where ASI distributors now have the ability to market their business through RatePoint’s easy-to-use e-mail marketing and customer review tools. The partnership was launched at the 2009 ASI Show Chicago, being held July 21-23 at McCormick Place.
RatePoint’s e-mail marketing includes more than 100 customizable templates, detailed e-mail reporting, tracking and graphing features to quickly build and analyze campaigns. RatePoint also features comprehensive how-to demos and automatically imports existing e-mail contacts, allowing distributors to quickly build effective campaigns that drive sales with existing and potential customers.
In addition to e-mail marketing, ASI distributors can use RatePoint to collect, manage and promote customer testimonials in both their ASI LogoMall site and their personal Web site.
“We’re excited about a strategic partnership with ASI to bring benefit to its membership,” said Tom Serani, co-founder and vice president of sales at RatePoint. “ASI members can use RatePoint to boost loyalty and build stronger and more profitable relationships and with their customers.”
Distributors receive a 30-day free trial of RatePoint and a special ASI monthly rate after the trial. RatePoint’s solution includes customer feedback, product reviews, e-mail marketing, survey and dispute resolution capabilities to help small-business owners improve customer satisfaction, build credibility and increase profitability.
“We are pleased to provide this exclusive benefit to our members,” said Timothy M. Andrews, president and chief executive officer of ASI. “ASI conducted an exhaustive search for the best service available, and we’re excited to provide this program at a time when distributors need cost-effective ways to reach customers and increase market share.”
ASI distributors can sign up for a free 30-day trial at asicentral.com/ratepoint.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit asicentral.com.
About RatePoint, Inc.
RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.
RatePoint’s easy-to-use, Web-based communication services include customer feedback tools to collect business and product reviews, email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.