Needham, Mass., June 16, 2009 – RatePoint, Inc., a leading provider of customer feedback and online reputation management services, announces that RatePoint product reviews are now out of beta with expanded features and scalability for future updates.

Small businesses now have the ability to proactively build and strengthen customer relationships while also keeping an eye on the bottom line by analyzing reviews and adjusting product offerings.

Product reviews are now included as part of RatePoint’s solution for current customers, as well as part of RatePoint’s free 30-day trial. RatePoint members receive 5,000 complimentary product page views with any membership level.

“Product reviews, along with RatePoint’s reputation management and marketing tools, create a true reputation hub at a price small businesses can afford ,” said Chris Bailey, co-founder and executive vice president of business development, RatePoint. “RatePoint’s intuitive services provide small businesses with unparalleled customer insight and reputation management.”

RatePoint’s product reviews are flexible and easy to integrate into any Web site allowing businesses to customize the look and feel to match their brand. Customers submit reviews and rate products with one to five stars along with detailed commentary. Potential customers reading product reviews can then rate the review as helpful or not, or report it as inappropriate.

Upgraded features include real-time reporting that can give small businesses insight to how products perform over time. This allows small businesses to create the right mix of products and preserve their online reputation. Highly scalable, RatePoint product reviews will continue to incorporate additional upgrades and offerings, some of which are a direct result of RatePoint customer feedback.

“RatePoint product reviews offer our company third-party validation and a reporting dashboard that is extremely insightful,” said Keith Korchma, vice president of sales and marketing of StreetGlow, the leading brand of aftermarket performance lighting. “The RatePoint product reviews widget easily integrated into our shopping cart.”

The product reviews feature enhances other online reputation tools small businesses are using in RatePoint’s comprehensive product suite. By providing both business reviews where customers provide feedback on their experience and product reviews where customers can speak specifically to their satisfaction with a product, small businesses can promote third-party, authenticated reviews through RatePoint to aid new customers in their purchasing decisions.

RatePoint’s solution includes customer feedback, product reviews, email marketing, survey and dispute resolution capabilities to help small-business owners improve customer satisfaction, build credibility and increase profitability.

About RatePoint, Inc.
RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint’s easy-to-use, Web-based communication services include customer feedback tools to collect business reviews and product reviews as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.