“Cliff has a deep understanding and passion for innovation in healthcare, demonstrated in a career with small and large companies,” said AbleTo CEO Rob Rebak. “He is experienced in driving high revenue growth and overseeing successful acquisitions and integrations. Cliff understands the importance of data and analytics and its impact on delivery, quality of care, and the importance of outcomes.”

Distinguished Career in Healthcare Software, Data, and Analytics

Prior to serving at QuintilesIMS, Mr. Farren served in senior and C-level financial leadership roles at QualityHealth and TargetRx. In his career, Mr. Farren has also been responsible for digital patient engagement and customer ROI modeling. As Chief Financial Officer of AbleTo, Mr. Farren will be responsible for the company’s financial and operational strategy, while managing administrative, financial, and technology investments.

“I have had my eye on AbleTo for the last several years. Behavioral health has a huge access issue, as well as an under-diagnosis of stress, depression, and anxiety in patients with chronic medical conditions,” said Mr. Farren. “Health plans and employers realize the connection between medical and behavioral health and the market is rushing to transform themselves. AbleTo, as a tech-enabled, aggregator platform, is exactly what the industry and patients need.”

“I’ve had the privilege of working with Rob [Rebak] when he was CEO of QualityHealth,” he continued. “Rob knows digital health and how to grow a business. He is going to take AbleTo far, and I am excited for the journey.”

Mr. Farren earned a BBA in Finance from Saint Bonaventure University in Allegany, NY. He will be based in AbleTo’s New York Cityheadquarters.