Needham, Mass., April 30, 2009 – Serenity Day Spa (http://serenitydayspa.org/), a Riverside, Calif.-based full service day spa and salon, attributes a 22 percent increase in appointments and a 38 percent sales increase on a product special to timely email marketing campaigns, effectively communicating with customers while proactively managing its reputation.
The company’s secret toolbox is RatePoint, Inc., a leading provider of customer feedback and online reputation management services, which Serenity Day Spa leverages to proactively connect to its customer base with email marketing to drive sales and increase customer loyalty.
“Our customers are responding within minutes to our email campaigns, filling appointment gaps and bringing customers through the door within the same week and beyond,” says Kellie Richmond, Serenity Day Spa owner. “It has created a professional image for Serenity Day Spa that allows me to stay in touch with my clientele.”
Email marketing has been effective in increasing sales for both products and services at Serenity Day Spa. For a recent product launch, Serenity’s email campaign resulted in 38 percent more sales of the featured product selling in the first week. When the company needed to fill open appointments, it marketed a special on one of its services via email and received a 22 percent increase in booked appointments.
“Email marketing, combined with reputation management, creates consumer trust and builds brand awareness,” said Neal Creighton, co-founder and CEO, RatePoint. “RatePoint’s suite of services allows small businesses to develop a customized arsenal of customer feedback and relationship-management tools to drive business in any economy.”
Serenity Day Spa had initially grown its customer base through cable TV advertising but after several years, the response was stagnant and the company found a better model. Now, Richmond attributes Serenity Day Spa’s success to her consistent contact with customers through RatePoint. Despite economic factors, Serenity Day Spa is retaining clients while increasing sales of services and products.
About Serenity Day Spa:
Serenity is a full service day spa and salon committed to enhancing the wellness of the clients who place their trust in our spa. Serenity’s professional staff is guided by the overall belief that the spa is a refuge from daily stress and a place for each client to renew their Mind, Body and Spirit.
About RatePoint:
RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.
RatePoint’s easy-to-use, Web-based communication services include customer feedback tools to collect business and product reviews, email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.