Cambridge, MA, January 8, 2008 – ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today announced Ford Motor Company will showcase the companies’ RFID application during tonight’s Bowl Championship Series (BCS) national championship game. During the halftime show, Ford will demonstrate how Tool Link helps contractors track tools aboard 2009 Ford F-150, F-Series Super Duty pickups and E-Series vans, via Ford’s new dashboard display, DEWALT’s Tool Link system and rugged RFID tags, and ThingMagic’s Mercury5e embedded readers and customized antennas.
“Ideally, consumer level RFID applications are invisible, helping people with a task while the technology is simple to use and unobtrusive. Tool Link is an excellent example of this – after tagging important and valuable tools, contractors get a dashboard inventory of what’s aboard simply by turning on the ignition,” said Ravi Pappu, ThingMagic co-founder and head of ThingMagic’s Advanced Development Group. “It’s this ease of use and hidden complexity that makes Tool Link ideal for exposure on national TV, to visually demonstrate an interesting and helpful RFID consumer application for asset tracking.”
Ford is the first automotive manufacturer to offer passive, embedded RFID technology in its vehicles, allowing customers to capitalize on RFID’s capabilities, including asset tracking and inventory control. As part of the Ford Work Solutions, a collection of affordable technologies that assist customers in better running their business, Tool Link by DEWALT is the result of a partnership between leaders in the embedded RFID technology space, professional power tool industry and the automotive business.
For more information about Ford trucks and vans equipped with Ford Work Solutions and Tool Link by DEWALT visit www.fordworksolutions.com or read the ThingMagic DEWALT and Ford Motor Company partnership announcement issued earlier this year.
Customer inquiries should be directed to Martha McQuade, 1-866-833-4069 (+1 617-499-4090 for callers from outside the US & Canada).
About ThingMagic, Inc.
ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic’s customers include some of the world’s largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the OEM integration of RFID into a wide range of industrial and consumer products. ThingMagic is “The Engine in RFID™”. http://www.thingmagic.com/.
Media Contact:
Jan Jahosky
TurboPR for ThingMagic
407-331-4699
jan@turbopr.com