NEW YORK, March 24, 2025 - Simon Data, a leading customer data platform for enterprise marketing teams, today announced the launch of Goals-Based Marketing, a new approach to data-driven marketing that translates business objectives into revenue-generating customer experiences at scale.
The first release in this new approach is an AI-enabled segmentation workflow that empowers marketers to build better audiences without technical expertise or guesswork.
At the core of the new offering are three specialized AI agentic teams — Strategy Agents, Data Execution Agents, and Revenue Impact Agents — that work together to analyze customer data, create high-value attributes, and forecast campaign performance.
The solution introduces Smart Fields and Smart Segments, which uncover hidden patterns in customer data and create targeted audiences tailored to specific business goals.
"When I founded Simon Data 10 years ago, our vision was to enable 100x the data for personalized customer experiences," said Jason Davis, CEO of Simon Data. "The recent explosion in cloud resources and large language models has opened a new world of applications, allowing us to finally bring this vision to full fruition."
The challenge for most marketers today isn't a lack of data but knowing how to effectively use their data to drive business outcomes. Simon Data's Goals-Based Marketing approach inverts the traditional workflow. Instead of starting with audience selection, marketers begin by defining their business objectives.
Marketers have goals and KPIs to hit, then develop strategies to meet them. Our tool addresses the most fundamental question: who exactly should you target to achieve your business goals?" - Dylan Flye, Simon Data
The AI-powered platform then identifies the right data points and audience segments to achieve that goal, providing predicted performance metrics to inform campaign decisions.
"Every marketing technology tool built over the past decade starts with segments or workflow orchestration," said Dylan Flye, SVP of Sales & Partnerships at Simon Data. “But that's not how marketing actually works. Marketers have goals and KPIs to hit, then develop strategies to meet them. Our tool addresses the most fundamental question: who exactly should you target to achieve your business goals?"
The new workflow follows a simple three-step process:
Beta customers are already seeing significant results.
"AI opens doors where machines, not humans, tell us the best recommendations," said Steve Mastrocola of SeatGeek. ""It removes manual decision-making from the equation, letting us focus on optimal timing and customer communication."
Unlike general-purpose AI tools that focus on content generation, Simon Data's solution delivers tangible marketing outcomes that impact key performance metrics. The platform works with existing customer data, requires no lengthy setup, and provides immediate actionable insights without relying on data science teams.
"AI opens doors where machines, not humans, tell us the best recommendations. It removes manual decision-making from the equation, letting us focus on optimal timing and customer communication." - Steve Mastrocola, SeatGeek
Simon Data is already developing additional AI-enabled workflows to expand its Goals-Based Marketing approach. The company is actively testing specialized agents, such as a Weather Agent that can adjust audiences based on predicted weather conditions, and industry-specific expert agents to further enhance the platform's capabilities and deliver even more targeted marketing solutions.
Goals-Based Marketing with AI-Enabled Segmentation is now available to customers in Private Beta as part of Simon Data's customer data platform.
For more information, visit simondata.com/ai.
Simon Data is more than a CDP — it's a complete solution that empowers marketers with the data, technology, and expert resources they need to stop guessing and start delivering what customers want. Leading brands like ASOS, Mattress Firm, and 1-800-Flowers partner with Simon to build sustainable, revenue-driving customer marketing programs. From data readiness to campaign execution and beyond, Simon supports brands at every stage, ensuring they deliver personalized, 1:1 experiences across every customer interaction. Learn more at simondata.com.