Digitalsmiths, the video metadata experts, announced today at NAB the latest version of its flagship product, VideoSense®. 

As part of the company’s ongoing commitment to releasing breakthrough time-based metadata technology, VideoSense® 2.7, the leading studio-grade metadata management system, is made generally available today and includes powerful new features to harness metadata for advanced applications and increase insight with enhanced reporting.  The new tools include expanded Free Form Search, customizable playlist creation, and enhanced reporting that allows trend-tracking at the asset and time-based metadata level.

"In today’s always connected, always plugged-in world of converged media, content is accessed, viewed and shared across multiple screens (Internet, TV, mobile devices, tablets, gaming consoles, etc.),” said Colin Dixon, senior partner, TDG.  “As over-the-top video services continue to mature, seamless consumer experiences must be matched by increasingly sophisticated back-end systems which support them – from entitlement rights management to clearance management to multiplatform distribution.  We see deep metadata management as key to OTT’s ultimate success. Digitalsmiths is one company that gets it at all the levels required.”

“The evolving digital media landscape and proliferation of connected devices is rapidly changing the way video content is consumed – which means more opportunities and challenges for our clients. With VideoSense 2.7, operators and programmers are able to easily manage which digital assets are cleared for multiple platforms, regions and users, while also capitalizing on new revenue streams that are made possible by time-based metadata,” said Ben Weinberger, CEO and co-founder, Digitalsmiths. “Premium content providers have only scratched the service when it comes to strategizing around the untapped revenue streams that the rich metadata in VideoSense can provide such as personalized viewer experiences, new licensing opportunities and audience building.”

VideoSense 2.7 features include:

Harness Metadata for Advanced Applications

• Discovery – Digitalsmiths’ breakthrough Free Form Search technology is now fully embedded in the VideoSense user interface to make it faster and easier to find and manage video assets. 
  • Free Form Search delivers highly accurate and smart results across a broad set of criteria (e.g. actor names, characters, locations, scenes, genres, specific dialogue, product placement, etc.) to precisely pinpoint the exact frame of video where the search criteria appears.
  • Here is one way to monetize from this feature: Imagine a content provider finds that viewership consistently drops off at 42 seconds into a 90 second video clip. By searching on the time-based metadata in this frame, a studio or advertiser, can customize or improve an advertisement at that frame to better engage the audience. Ultimately, by increasing the number of people watching a clip for its duration, it helps build the audience. Additionally, this increases the impressions of an advertisement and the value to the advertiser.
• Editorial and Dynamic Playlists – Using the Free Form Search feature, one can create custom editorial and dynamic playlists in VideoSense. 
  • For instance, popular pre-defined playlists are easy to take advantage of and include: “Highest Rated,” “Most Popular,” and “Latest Content.” However, with the rich video metadata created in VS MetaFrame™, playlists can be customized to meet a company’s unique business needs, which might include: “all scenes with a coffee cup” or “all scenes that mentioned the word love” or “all scenes that include a puppy”

Increase Insight with Enhanced Reporting

• Reporting Drilldown – A new reporting feature allows one to drill down to the asset and time-based metadata level, offering deeper insight, enabling content providers to spot trends and manage their video assets proactively.

Additional Resources
Check out the CEO and CTO’s latest thoughts on the Digitalsmiths Blog
Send us a tweet! @Digitalsmiths
You know some of our customers; check out who we work with

Digitalsmiths
Digitalsmiths provides the industry’s only studio grade solution for premium video metadata and advanced digital media analysis that empowers organizations to open up new revenue streams for film and TV content on any platform, increase viewing times and engagement, and build bigger audiences that watch more video.  To date, Digitalsmiths has indexed over 3,000,000 tracks of metadata across 29,000 pieces of content and more than 200 terabytes of premium video content.

The company’s flagship product, VideoSense®, is the preferred premium metadata and digital media analytics solution for today’s leading Hollywood studios, broadcasters, distributors and publishers including Warner Bros., Paramount Pictures, Telepictures and TMZ.com.  Digitalsmiths was named one of the "Top 45 Companies to Watch" by Dow Jones, one of the “OnHollywood Top 100” and “OnGlobal 250” by AlwaysOn, "Technology of the Year" by North Carolina's Council for Entrepreneurial Development (CED), and winner of the "Streaming Media Readers' Choice Awards." http://www.digitalsmiths.com